An attitude shift needed when assembling S class

Daimler Chrysler Malaysia has decided to invest in the assembling of its latest luxury liner - the S class type in Pekan Pahang Malaysia upon launcing its multi million Auto haus showroom here in Petaling Jaya. A joy indeed to the fledgling assembly industry which has been harboured by news of losing out to Thailand for lucrative assembly contracts.

As the S class is considered the premium line for Mercedes Benz, Malaysians involved need to undergo a 360 degree mindset change. Ditto for the lackadaisical attitude prevalent in the manufacturing of trucks or cars that put quality in the backseat (if what those workers perceive). This is make or break time for DRB Hicom assembly business. Achievement garnered which is devoid of glitches and quality slipshods would go a long way in transforming Malaysia into the hub of assembly activities. This is what Daimler Chrysler is pinning its hopes in Malaysia - to seek an alternative from the highest auto industry labor cost structure in the world that is in Germany.